How to Build an Email Marketing Report Your Boss Will Actually Read
Most email marketing reports are packed with data but fail to communicate what matters. Learn how to create reports that executives, managers, and stakeholders actually understand.
Email marketing campaign dashboard
All in one email marketing analytics platform.
Just now
Sent
10000
Total sent
Delivered Rate
95.00%
Delivered ( 9500 ) / Sent (10000) × 100 = 95.00%
Bounce Rate
5.00%
Bounces ( 500 ) / Sent ( 10000 ) × 100 = 5.00%
Open Rate Total
50.00%
Opens ( 4750 ) / Delivered ( 9500 ) × 100 = 50.00%
Click Rate Total
15.00%
Clicks ( 1425 ) / Delivered ( 9500 ) × 100 = 15.00%
Click-to-Open Total
30.00%
Clicks ( 1425 ) / Opens ( 4750 ) × 100 = 30.00%
Quality Score
90.00%
Delivered ( 9500 ) - Bounces ( 500 ) / Sent ( 10000 ) × 100 = 90.00%
Unsubscribe Rate
1.00%
Unsubscribes ( 95 ) / Delivered ( 9500 ) × 100 = 1.00%
Overall Score
80/100
Excellent based on opens, clicks, click-to-open, bounces and unsubscribes
How it works
From data to insights in minutes. No complex setup, no learning curve. Start tracking your email marketing performance today.
Connect your platforms
Connect your email marketing platform to Email Calculator via API, or start with manual data entry on the free plan. No integrations needed.
See your metrics instantly
Open rates, clicks, conversions, and ROI are calculated as soon as data arrives. Spot trends, compare campaigns, and see what needs fixing.
Export or share reports
Export reports in PDF, PowerPoint, Excel, Word, CSV, and HTML. Schedule them to send daily, weekly, or monthly on paid plans.
Reduce time spent on
email marketing reporting
Stop wasting hours copying metrics between platforms. Email Calculator automatically tracks revenue per campaign, connects 55+ APIs, provides AI-powered insights, and delivers automated health scores with actionable recommendations—all in one beautiful dashboard.
