Click-to-Open Rate (CTOR): Formula, Benchmark & How to Improve It
Click-to-open rate (CTOR) tells you whether your email content actually earns clicks once someone opens it. Here is the formula, the 10-18% benchmark, and how CTOR differs from CTR.
Click-to-Open Rate (CTOR): Formula, Benchmark & How to Improve It
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Sent
10000
Total sent
Delivered Rate
95.00%
Delivered ( 9500 ) / Sent (10000) × 100 = 95.00%
Bounce Rate
5.00%
Bounces ( 500 ) / Sent ( 10000 ) × 100 = 5.00%
Open Rate Total
50.00%
Opens ( 4750 ) / Delivered ( 9500 ) × 100 = 50.00%
Click Rate Total
15.00%
Clicks ( 1425 ) / Delivered ( 9500 ) × 100 = 15.00%
Click-to-Open Total
30.00%
Clicks ( 1425 ) / Opens ( 4750 ) × 100 = 30.00%
Quality Score
90.00%
Delivered ( 9500 ) - Bounces ( 500 ) / Sent ( 10000 ) × 100 = 90.00%
Unsubscribe Rate
1.00%
Unsubscribes ( 95 ) / Delivered ( 9500 ) × 100 = 1.00%
Overall Score
80/100
Excellent based on opens, clicks, click-to-open, bounces and unsubscribes
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