Question 1

What is Email Calculator and how does it work?

Accepted Answer

Email Calculator is a campaign analytics platform that helps marketers measure and optimize email performance.

Enter campaign data manually or connect 56+ platforms. The platform syncs metrics from your email, ROI, and lead sources, then calculates key KPIs in real time — open rate, click rate, CTOR, bounce rate, ROI, and conversion rate — alongside visual analytics and actionable recommendations.

Question 2

What are the pricing plans?

Accepted Answer

Email Calculator has three plans: Free (£0) allows up to 3 reports total with manual data entry, chart customization, AI Assistant (with your API key), Campaign Story feature, Compare reports/benchmarks, and share via email (send now). Pro costs £12/month or £96/year (33% savings on annual) and includes unlimited reports, API integrations across 56+ platforms, Deep Dive analysis, scheduled reporting, and multi-format exports (PDF, Word, PowerPoint, Excel, HTML, CSV). Agency costs £39/month or £312/year and adds multi-workspace management, team members, client reporting, and white-label options.

Question 3

Can I start with the Free plan and upgrade later?

Accepted Answer

Yes. Start with the Free plan to test the platform with up to 3 reports total using manual data entry, AI features (with your API key), Campaign Story, Compare, and chart customization. When you're ready for unlimited reports, API integrations, exports, and scheduled reporting, upgrade to Pro anytime. Your existing reports carry over when you upgrade.

Question 4

Which platforms can I connect?

Accepted Answer

Email Calculator connects to 56+ platforms across three categories: Email platforms (Mailchimp, Klaviyo, HubSpot, Brevo, ActiveCampaign, and more), ROI platforms (Shopify, WooCommerce, Stripe, PayPal, and more), and Lead platforms (Typeform, Google Forms, Jotform, Tally, and more). Visit the Platforms page to see all supported integrations and their capabilities.

Question 5

Do I need API keys to use Email Calculator?

Accepted Answer

No, API keys are optional. The Free plan works entirely with manual data entry — no keys needed.

API integrations are a Pro feature. Add your platform API keys in settings to enable automatic data syncing, so you don't need to manually enter metrics for each campaign. You choose what to connect and can disconnect at any time.

Question 6

What is the AI Assistant and how does it work?

Accepted Answer

The AI Assistant is a Pro feature that analyzes your campaign data and provides insights and recommendations. It helps identify trends, spot optimization opportunities, and suggest next steps based on your metrics. To use it, add your own OpenAI API key in settings. The AI Assistant uses your key to generate campaign-specific insights while keeping your data secure.

Question 7

Can I export and share reports?

Accepted Answer

Yes. All users can view and share reports within the platform. Pro users can export reports in multiple formats (PDF, Word, PowerPoint, Excel, HTML, Text) for presentations and stakeholder updates. Pro also includes scheduled reporting to automatically send report updates to your team via email on a recurring basis.

Question 8

How do I get help or contact support?

Accepted Answer

You can reach support through the feedback form on the homepage or by emailing contact@emailcalculator.com. The platform also includes help documentation and tooltips throughout to guide you through features and workflows.

Question 9

What happens to my data if I delete my account?

Accepted Answer

When you delete your account, all associated campaign data, reports, and settings are permanently removed from the platform. This action cannot be undone. Before deleting your account, make sure to export any reports or data you want to keep using the export features available in each report.

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