What is the AI Assistant and how does it work?

The AI Assistant is a Pro feature that analyzes your campaign data and provides insights and recommendations. It helps identify trends, spot optimization opportunities, and suggest next steps based on your metrics. To use it, add your own OpenAI API key in settings. The AI Assistant uses your key to generate campaign-specific insights while keeping your data secure.

Can I export and share reports?

Yes. All users can view and share reports within the platform. Pro users can export reports in multiple formats (PDF, Word, PowerPoint, Excel, HTML, Text) for presentations and stakeholder updates. Pro also includes scheduled reporting to automatically send report updates to your team via email on a recurring basis.

How do I get help or contact support?

You can reach support through the feedback form on the homepage or by emailing contact@emailcalculator.com. The platform also includes help documentation and tooltips throughout to guide you through features and workflows.

What happens to my data if I delete my account?

When you delete your account, all associated campaign data, reports, and settings are permanently removed from the platform. This action cannot be undone. Before deleting your account, make sure to export any reports or data you want to keep using the export features available in each report.

Create shareable email reports in minutes

Turn your email campaign data into clear, professional reports your team and stakeholders actually understand.

Name

Type

Sent

Delivered

Bounces

Opens

Clicks

Unsubscribes

Just now

Sent

10000

Total sent

Delivered Rate

95.00%

Delivered ( 9500 ) / Sent (10000) × 100 = 95.00%

Bounce Rate

5.00%

Bounces ( 500 ) / Sent ( 10000 ) × 100 = 5.00%

Open Rate Total

50.00%

Opens ( 4750 ) / Delivered ( 9500 ) × 100 = 50.00%

Click Rate Total

15.00%

Clicks ( 1425 ) / Delivered ( 9500 ) × 100 = 15.00%

Click-to-Open Total

30.00%

Clicks ( 1425 ) / Opens ( 4750 ) × 100 = 30.00%

Quality Score

90.00%

Delivered ( 9500 ) - Bounces ( 500 ) / Sent ( 10000 ) × 100 = 90.00%

Unsubscribe Rate

1.00%

Unsubscribes ( 95 ) / Delivered ( 9500 ) × 100 = 1.00%

Connect your platforms

Connect your email, revenue, and lead platforms to automatically sync data and measure true campaign success in one place.

Stop wasting hours on email reports

1 day a week or more was dedicated to running email marketing campaign reports.

Exporting CSVs

Copy-pasting numbers into spreadsheets

Manually building slide decks for every campaign

Explaining what CTR even means to your boss

Email Report requests from your team at 4pm on a Friday

Email campaign reporting in one place

No spreadsheets. No manual work. Just clean, shareable reports.

Connect or paste

Link 56+ platforms (Klaviyo, Mailchimp, HubSpot) or just paste your numbers manually.

Get instant insights

Automatic calculations, visual charts, AI analysis, and industry benchmarks appear in seconds.

Export & share

Download as PDF, PowerPoint, Word, Excel—or just send the link. Your choice.

Free plan • No credit card required

Frequently Asked Questions

Everything you need to know about Email Calculator

What is Email Calculator and how does it work?

Email Calculator is a campaign analytics platform that helps marketers measure and optimize email performance.

Enter campaign data manually or connect 56+ platforms. The platform syncs metrics from your email, ROI, and lead sources, then calculates key KPIs in real time — open rate, click rate, CTOR, bounce rate, ROI, and conversion rate — alongside visual analytics and actionable recommendations.

What are the pricing plans?

Email Calculator offers three plans:

Free — £0

Up to 3 reports total
Manual data entry
Chart customization (5 types)
AI Assistant (with your own API key)
Campaign Story feature
Compare reports and benchmarks
Share via email (send now)

Pro — £12/month or £96/year (33% saving)

Unlimited reports
API integrations across 56+ platforms
AI-powered insights
Visual analytics and charts
Campaign Story & Compare
Deep dive analysis
Scheduled reporting
Multi-format exports (PDF, Word, PowerPoint, Excel, HTML, CSV)

Agency — £39/month or £312/year

Everything in Pro, plus:

Multi-workspace management
Team member invitations
Role-based access control
Client reporting
White-label options

Can I start with the Free plan and upgrade later?

Yes. Start with the Free plan (up to 3 reports total) to test the platform with manual data entry, AI features, Campaign Story, Compare, and chart customization. Upgrade to Pro anytime when you need unlimited reports, API integrations, exports, and scheduled reporting. Your existing reports carry over automatically. No credit card required to start.

Which platforms can I connect?

Email Calculator connects to 56+ platforms across three categories:

Email Platforms

Mailchimp, Klaviyo, HubSpot, Brevo, ActiveCampaign, SendGrid, Mailgun, Campaign Monitor, Constant Contact, GetResponse, ConvertKit, AWeber, Moosend, Customer.io, Elastic Email, and more.

ROI Platforms

Shopify, WooCommerce, Stripe, PayPal, Square, Gumroad, Paddle, and more payment processors and e-commerce platforms.

Lead Platforms

Typeform, Google Forms, Jotform, Tally, Unbounce, Webflow Forms, Sitecore, Calendly, and more lead capture tools.

Visit the Platforms page to see all supported integrations.

Do I need API keys to use Email Calculator?

No, API keys are optional. The Free plan works entirely with manual data entry — no keys needed.

API integrations are a Pro feature. Add your platform API keys in settings to enable automatic data syncing, so you don't need to manually enter metrics for each campaign. You choose what to connect and can disconnect at any time.

"Was skeptical at first but connecting Klaviyo actually took like 2 minutes. Now I can see revenue per campaign without opening 3 tabs. Still learning some features but the basics work great."

Sarah

"My CEO keeps asking for 'just one more metric' on reports. This lets me add whatever without rebuilding everything. The AI summary thing is hit or miss but when it works it's pretty good."

Michael

"Set up automated Monday reports and honestly forgot about them for weeks. Showed up in my inbox every week like clockwork. Way better than my old Excel nightmare."

Emma

"Running 8 clients on here. The workspace thing is clutch - no more accidentally sending Client A's data to Client B. Happened once before, never again. Worth it just for that."

James

"The segment breakdown thing is pretty useful. Can see which audience groups actually open stuff vs who just ignores everything. Helps me not waste time on dead segments."

Lisa

"The custom logo on exports makes me look way more professional than I am. Clients think I have a whole design team. Takes 30 seconds to add their logo, boom, branded report."

David

"Campaign comparison finally works the way I think. Put two campaigns next to each other, see what's different. Turns out Tuesday 10am beats Thursday 2pm for us by like 40%. Who knew."

Rachel

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Pull your email metrics, revenue, and lead data into one place and stop chasing numbers across platforms.